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汗纳迪姆
03 août 2022
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Explosive articles are the core of the content of Xiaohongshu. A good explosive article can not only realize the value of the article itself, but also realize the social value and economic value. This article mainly shares cases in four fields of beauty, skin care, food, and mother and baby, and analyzes the causes and characteristics of explosive articles. main content Beauty and skin care cases; maternal and infant cases; Dressing cases; Food case; Analysis of the causes and characteristics of explosive articles. 1. Beauty and skin care Let's look at the first picture first. The content of this collection is more supported by Xiaohongshu. It is different from the one we used p-picture p. The platform also supports live-action shooting. Let’s look at the title first. This note was released on November 9 last year. , that is, the stockpiling list before Double Eleven—the stocking list of 20-year-old female college students on Double Eleven. Brand Marketing of Xiaohongshu (5): After dismantling 500 popular articles of Xiaohongshu, we summed up these routines - heavy blasting articles First of all, let's talk about the title. The title is aimed at female college students, so the unit price of products for this part of the group is not so high. Let's take a look at the content she recommends, it will tell us what's good, this is a vertical collection or a vertical life. So if we're celebrating Queen's Day, can we write that? 20-year-old girl's Queen's Day stocking list? Of course it is possible. If we are targeting the 30-year-old, then we can still replace the age group in the title. There is no doubt that these titles and content scenarios are all we can copy homework. Here, we do a small test. After the Double Eleven is over, it will be Double Twelve, so how can we replace the title? That's right, you can change the time point to double 12 purchases, and the products in the content can also be replaced. Whether it's a big name, a cheap product, or your own product, you can use such a title. Let's take a look at the second beauty case. Brand Marketing of Xiaohongshu (5): After dismantling 500 popular articles of Xiaohongshu, we summed up these routines - heavy blasting articles Here she is writing about a celebrity's imitation makeup, the star is in front, in fact, this is called the use of celebrity effect , her title is - the importance of changing eyebrows and eyes with bare hands, the whole content is actually very dry, her title is not at all. I didn't mention which product I want to promote, but it also makes people feel that there are a lot of dry goods. This kind of thing focuses more on tutorials, which is what I have been emphasizing: tutorials are dry goods, tutorials are content, and tutorials are penetration. When we walk on the street, we will receive flyers from others, but you will not lose some of the content, because sometimes, there will be some helpful information on the flyers, such as local express contact information. At this time, even if you know that this flyer is an advertisement, but it has real and useful content, it will not be lost. The third case is a collection of good makeup items that Korean girls love to use. This is also similar to the celebrity effect. It will make people wonder what type of products Korean girls are using. At the same time, the content of it is also very Detailed. The release time is November 2020, and it has more than 2,000 likes, which can be regarded as a small explosion. In fact, the crowd has been subdivided here. The girls who are more interested in Korean girls are generally girls who love to watch Korean dramas and make up. Brand Marketing of Xiaohongshu (5): After dismantling 500 popular articles of Xiaohongshu, we summed up these routines - heavy blasting articles Brand Marketing of Xiaohongshu (5): After dismantling 500 popular articles of Xiaohongshu, we summed up these routines - heavy blasting articles Title, content and cover, these cases are all helpful for us to learn. Although they are both tutorials and collections, the content is still different in nature. 2. Maternal and infant When we talk about copywriting, we always talk about emotions and also involve resonance, but when we may not express our emotions, the people who read them will actually have emotions. This is what our works, notes or content should reflect. of. Next, let's take a look at the mother telemarketing list and baby category: 42-day confinement meal - stick it in the kitchen and eat it, do you still go to the confinement center? Where is the resonance of this note - show it to my mother- in-law . This is the key. Brand Marketing of Xiaohongshu (5): After dismantling 500 popular articles of Xiaohongshu, we summed up these routines - heavy blasting articles The entry point of the scene of this note is the sense of substitution between the mother-in-law and the daughter-in-law during the confinement period of the new mother. It takes care of a girl who is emotionall
Brand Marketing of Xiaohongshu (5): After dismantling 500 popular articles of Xiaohongshu, we summed up these routines - heavy blasting arti content media
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汗纳迪姆

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