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Monira Khatun
14 juin 2022
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Recent articles have been talking about user operations, and bulk sms service this week, we are talking about user growth, which everyone is more concerned about. First of all, let me talk about my understanding. The so-called user growth is to use products, channels, content, technology and other means to achieve new users, promotion, retention, and realization of users by analyzing the pain points of users. First, list the sources of user growth based on the bulk sms service products on the market: Analyze the behavioral process of solving problems after users encounter problems, and operate related search, community and other channels, such as Baidu Brand Zone, Baidu Promotion, Baidu Know, Zhihu, etc. Therefore, do a good job in the laying and construction of content, analyze the characteristics of user groups, locate accurate content channels, and let your products appear in The corresponding channels through posting, promotion, etc., and have a certain weight in the search. 2. User growth through private domain traffic First bulk sms service understand the concept of private domain traffic: Private domain traffic is a concept relative to public domain traffic. Simply put, it means that there is no need to pay, and you can directly reach users at any time and frequency, such as we-media, user groups, WeChat, etc. It is the circle that KOC (Key Opinion Consumer) can radiate. It is a concept in the field of social e-commerce. According to the definition, it can bulk sms service be seen that the so-called private domain traffic is similar to self-media, which is to create official accounts with the help of major content sharing platforms and social media, reach fans through platform capabilities, and convert users into users of products. Private domain traffic has the following three advantages: Traffic controllable: Private domain traffic can bulk sms service precipitate users of the platform as their own users, and subsequent services or volume exchange for users may occur. Cost-effective: Generally, you have to pay for exposure on major traffic platforms. In-depth operation of users: After users introduce private domain traffic, users can be operated in a bulk sms service refined manner, and there is more time and opportunity to guide users to convert. Recommend the carrier of private domain traffic: official account, WeChat group, QQ group, personal official account, independent APP. 3. Promote user growth through third-party channels Third-party channel promotion refers to all other channel promotions except free channels, such as promotion through official account number, big V on Weibo, and keyword promotion on Baidu, etc. These are all third-party channel promotions.
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Monira Khatun

Monira Khatun

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