Under the blessing of the SaaS concept, coupled with the impact of the epidemic and other factors on the office field, "one-stop team collaborative office software" represented by Feishu and DingTalk emerged, which "separately perform their duties" with the traditional Microsoft ecosystem. office suite”, the two modes contrast.
There is direct and indirect competition between the second-class products.
The starting point of writing this article comes from the fact that the author has interned and worked in two Fortune 500 companies in traditional industries, which are foreign-funded enterprises and state-owned enterprises, respectively. The office country email list solutions adopted by the two companies are also relatively representative.
The two basic modes are the same:
Intranet/core software with high business relevance + IM/OA with low business relevance.
Specifically: the combined office suite of enterprise intranet + Outlook + Skype + Intel Unite, and the one-stop comprehensive collaborative office software of enterprise intranet + Feishu.
This article does not presume a position, and adheres to the principle of objective neutrality.
First, a brief overview of the market and industry is given, and then an in-depth analysis of the differences between the two is conducted through the five elements of user experience. Everyone is welcome to participate in discussions, criticisms and corrections.
1. Market and industry macro PEST analysis
First, briefly analyze the market status of To B office software solutions, which can be discussed from two aspects: buyers and sellers in the current market background and the contradiction between supply and demand, focusing on demand.
With the development and change of the economy and the times, the scale of various types of domestic enterprises has gradually expanded.
As a result, there is a higher level of demand for office, collaboration, organization, and operation management within the enterprise. The new generation of enterprise managers has made more progress in IT software cognition, and generally pursues a more scientific management work mode.
At the same time, more emerging enterprises at different stages of development have emerged in the society.
The "increase in quantity and quality" of enterprises promotes the rapid expansion of the office solution software market, and as an "internal factor", it promotes the increase of buyers (or potential buyers) in the market.
As shown in Figure 1:
In addition, in recent years, the concept of "industry + Internet" has emerged, and the rapid development of the domestic Internet has also facilitated the iteration of traditional industries. Many traditional enterprises' original internal management models and business operation models have been impacted or changed as a result.
Finally, the gradual recognition and popularization of new technologies and concepts such as cloud computing, big data, and AI, as well as the vigorous development of enterprise-level SaaS products around the world, coupled with the huge impact of the epidemic on the office model, as " external factors " Make the market demand gradually rise.