The concept of brand word-of-mouth marketing has been around since ancient times. Have you ever heard the proverb "Gold and silver cups are not as good as word-of-mouth"? This sentence reflects the importance the ancients attached to word-of-mouth marketing. In the past, word-of-mouth marketing was spread by word of mouth, but now the Buy email list popularity of the Internet has expanded the influence of word-of-mouth marketing and accelerated the speed of word-of-mouth marketing. Both domestic and foreign markets have achieved great results, making word-of-mouth marketing in the digital age. rise rapidly.
As the name suggests, brand word-of-mouth marketing is to use the influence of products to transmit the brand's word-of-mouth among people and build trust with consumers. This word-of-mouth publicity effect does not have the nature of advertising, but the sharing of product information between people. . At present, brand word-of-mouth marketing has covered a wide range, and common methods include news marketing, WeChat marketing, Weibo marketing, forum post marketing and so on.
1. News marketing
News is a halo with its own high trust attributes, especially for some middle-aged and elderly people, the marketing effect of news is very useful to them, and they are also the target users of TV news advertisements. If an enterprise can make its own brand into soft text or soft advertising slogan, and then use the major local portal platforms to spread it, it will inevitably obtain a very high return rate.
2. The data of WeChat marketing
in 2021 shows that 1.09 billion users open WeChat every day, which shows that WeChat is a potentially huge brand taste marketing platform. Such high daily activity data means that WeChat has a super high traffic effect, so that once the brand has If their loyal fans can consciously promote the brand for free through WeChat, it will form a positive word-of-mouth environment.