Jiajia, a senior student, applied for a new media operations intern, and she believes that she has experience in running a public account and is very confident in herself. In the interview, Jiajia introduced her personal public account and opened WeChat to show HR.
HR glanced at it and asked:
"What is the positioning of your official account?" "I originally wanted to do fashion dressing, and then I wrote some mood essays, hot reviews and so on." "How do you promote your official account?" "I post it in my circle of friends for friends and family to pay attention to." "How many fans do you have on your public account now?" "I recently looked for a job, busy with the setting, no updates, and now there are more than 100 fans." "What did you learn by running this public account?" "I learned to use multiple typesetting tools, and I can also do PS processing easily..."
Did Jiajia get this position?
Jiajia only slightly understands how to register the public account, how to typeset, how to post, this kind of superficial experience basically can not give the job search extra points.
Yaya, a recent graduate, started running Latest Mailing Database a personal public account last fall, and she came to an Internet company to apply for a new media operation.
HR asked, "Where are your strengths in applying for this position?"
"I run a personal public account, positioned as a bedtime emotional article, mainly for young people after the 90s, and in the past six months, I have gained more than 30,000 fans from scratch."
Yaya's introduction aroused the interest of the interviewer, and she opened her mobile phone to follow Yaya's account.
"How did you run this public account?"
Yaya said that I mainly did the following things:
First, I insist on making original articles and impressing readers with content; And carefully polish the article to ensure quality.
Second, my tweets are very regular, pay attention to the exquisite layout, and post at 10 o'clock every day, without interruption. Even on the day of the Spring Festival, I wrote tweets while watching the Spring Festival Gala.
Third, I pay attention to the interaction with the reader, the message must be repeated, when I find that the reader likes the paragraph, I dig a pit and mentally combine the hot spots to make a paragraph.
Fourth, I also tried to do small activities, regularly holding various welfare activities out of my own pocket and giving gifts to enthusiastic readers.
Fifth, I have been trying to innovate, and recently launched a video column on my account, hoping to give readers a variety of experiences.
Listening to Yaya's words, the interviewer frequently nodded.
"What about the data on your official account?"
"Now the public account has more than 30,000 fans, and the headline open rate is more than 10%, higher than the industry average." People in the background often leave messages to vote for ads, but I am worried about user experience and have never taken over ads. ”
There is no doubt that Yaya managed to get the offer.
What do you see from the above 2 stories?
Why do we also have the experience of operating a public account, Jiajia can't get an offer, but Yaya can?
In fact, the operation of the WeChat public account is definitely not as simple as copying the article casually, arranging the version and then sending it out, nor is it so easy to carry other people's originals.